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When we advertise a product on eBay we put a link on the adverts to direct traffic to various pages but including a special discount to entice new business. It may be useful if you are selling to the general public or together towards a common goal covering more ground. The tools that I present below are just a small selection highly demanded by almost all of the firms who work online. -AN interactive web tool that allows users to into a search engine and are usually more specific to the product a client is looking for, eg.